veeva
Women’s Luxury Golf Apparel
INSTAGRAM FEED + GROWTH
Built this client’s Instagram from scratch, creating a cohesive and on-brand grid. Balanced product and lifestyle imagery to showcase key offerings, maintain aesthetic flow, and strengthen brand identity. Highlighted top-performing posts through strategic content planning and creative visual storytelling.
BEFORE
AFTER
Account Growth & Optimization (March 2025 → August 2025)
In under five months, I scaled veeva’s Instagram presence from 118 followers to 1,221, a growth rate of over 930%. During this period, I also increased content output from 3 posts to 63 posts, building a consistent brand voice, aesthetic, and engaged community.
I optimized the profile and bio for discoverability and created Instagram Highlights to live permanently on the page.
SOCIAL MEDIA CONTENT
TOP PERFORMERS
This Reel illustrates the power of leaning into lifestyle-driven, educational content rather than direct product promotion. By using relatable golf humor (“breakfast ball”) and featuring the founder to explain the term, the post resonated with a wide audience outside of the brand’s existing followers, driving significant reach, strong engagement, and meaningful follower growth.
Lifestyle & Educational Content Strategy
Instagram analytics showcasing the reach and engagement impact of lifestyle-driven, educational content.
TikTok analytics for the same content, highlighting cross-platform performance.
Collaborated with Andrea, the founder, to launch Veeva’s social media presence with a personal introduction. Leading with her story helped humanize the brand, create authenticity, and build immediate trust and relatability with the golf community. This set the tone for Veeva’s voice and positioned Andrea as both founder and relatable golfer.
Introductory Post
CONTENT CREATION
We capture quarterly content for veeva using our Sony a7iii, producing a combination of lifestyle and product-focused imagery. Combined with contributions from other photographers, these visuals strengthen the brand’s social presence and maintain a consistent brand aesthetic.
